New Giro del Trentino-Melinda generates from Giro del Trentino and Trofeo Melinda

Giro del Trentino-Melinda to be the new title of Italian 4-day stage race taking place from 21 to 24 of April, 2015

07 january 2015

Giro del Trentino and Melinda Consortium join forces to keep on running together the big cycling event, rooted in a 40-year tradition, in the future. Under the new agreement, the Giro del Trentino – after 38 years of success – and the Trofeo Melinda, after 23 editions, the last two of them assigning the Italian Road Championships titles, eventually awarding Vincenzo Nibali the “Tricolore” shirt a few weeks before hisTour de France triumph last summer, take the next step together, becoming “Giro del Trentino-Melinda”, taking place from April 21st to 24th, 2015.

After the confirmation of Provincia di Trento’s support, the Trentino stage race welcomes the landing of another big partner to look ahead with greater confidence and ambitions.

Melinda is an organization made up by around 4.000 fruit-farmers families who live and grow apple trees in the Noce River Valleys (Val di Non and Val di Sole). Every year, the members deliver their harvest to Melinda Consortium, to which they delegate organization and management of all the harvest downstream procedures (storage, refrigerated storage, selection, packaging, dispatch, promotion, sales, administration, purchases, HR management, etc.). All the apples on market displaying Melinda brand are grown in compliance with the Integrated Production Guidelines, according to the strictest Italian and European control standards, (ISO 9001, BRC, IFS certifications).

At upcoming Giro del Trentino, Melinda brand will appear on the overall leader jersey, in the start and finish areas as well as on the key points of the route and all the key occasions related to the race. In addition, the final stage 4 will finish in the Valle di Non (where Melinda Consortium is based), possibly passing through the near Val di Sole, in continuity with Trofeo Melinda’s tradition.

Michele Odorizzi, Melinda Consortium’s President: “For over 20 years Melinda has tied its brand to cycling sport with a prestigious one-day race that late Marco Brentari, Guido Ghirardini and their staff grew up and improved with unbelievable enthusiasm. The new agreement with GS Alto Garda gives us the chance to remain into cycling in our Territory, merging our energies with another great event held in the same Province, and I believe this will prove the a very good choice for everyone”.

 

Giacomo Santini, President of GS Alto Garda (Giro del Trentino-Melinda organizer): “This agreement brings an incredible added value to the event, keeping Melinda linked to cycling through an outstanding and well-established four-day race, whose reputation is widely renowned worldwide. With regard to the Giro del Trentino, the cooperation with Melinda will enforce the race identity considering the strong human, cultural and economic values behind the brand”.