Top firms strike deal with Giro del Trentino Melinda

Three major Trentino’s brands - Casse Rurali Trentine, Phoenix e Coop Trentino - joining the Italian stage race turning its 40th edition from 19th to 22nd of April

16 march 2016

The major brands of Trentino’s economic system are eager to ride on 40th Giro del Trentino Melinda side. The established Italian stage race to be held from 19th to 22nd of April expects Vincenzo Nibali and many other top riders at the final dress rehearsal to the upcoming  Giro d’Italia.

Besides Trentino and Melinda, more top firms have chosen support the event, that retooled its organizational side with a new management this year. While Casse Rurali Trentine confirmed its KOM green jersey’s sponsorship, Phoenix Informatica Bancaria will be display on intermediate sprints’ red jersey, as will Coop Trentino on the most combative rider’s yellow jersey.

We’re extremely proud and happy that such important brands are joining the event. Now in its 40th edition, our race succeeded in dealing  with major economical players, with the goal on bringing them great value and visibility on the international scene”,  commented  Giacomo Santini, President of GS Alto Garda, Giro del Trentino Melinda organizing group.

Casse Rurali Trentine is a deeply-rooted banking network, strongly supporting the Trentino’s economy through 41 local banks, 365 bank-tellers and over half a million clients.

Phoenix Informatica Bancaria, born in 2002, provides around 250 banking-houses all over Italy with high-standard and innovative technologies. Over 700.000 clients chose Phoenix user-friendly and device-responsive home banking software “InBank”.

Coop Trentino is a prominent GDO firm – branch of Sait Consortium – whose 70 points of sale all over Trentino shielded  a familiarity policy to affirm the store as a place of sociality and human relations.