The 2018 Tour of the Alps has left a trail of consensus still perceivable 40 days after the race ended in Innsbruck, even more after the Giro d’Italia has confirmed the prominence of many of the stars who shone on the Euro-Regional stage, starting with eventual Corsa Rosa winner Chris Froome.
Powered by GS Alto Garda, the Tour of the Alps that came to a conclusion on April 20th with French Thibaut Pinot on the highest step of the podium showed a clear quality leap in every aspect. The resounding media exposure greatly contributed to the promotion of the Euregio territories, while the whole event left a wake of positive feedbacks by the main protagonists – first and foremost, Giro pink jersey Chris Froome –backing up a successful organization with established technical values.
Now more than ever, the Tour of the Alps has shown to belong to the highest level of International races. Figures don’t lie: the event has been granted an extensive media coverage (both TV and Web; live, delayed and on demand), amounting to 20 hours of broadcasting reaching a 150-million audience in over 100 Countries.
The official data released by PMG Sport – entrusted with TV production and international distribution in the frame of “Ciclismo Cup” project powered by the Italian Professional Cycling League – also highlighted the web exposure that reached over 700,000 users via Facebook and the websites spreading the event.
#TotA’s web community gave another boost to the Euro-regional race’s exposure thanks to over 34,000 followers on Facebook, 12,300 on Twitter, 4,600 on Instagram and 1,500 on the Youtube channel with 254,000 visualizations of the 37 videos produced. Official website www.touroftealps.eu also collected a huge number of visitors, a total of 75,000 in the five competition days.
“We enjoyed a week of great spectacle – Tour of the Alps General Manager Maurizio Evangelista assessed -. Our short and explosive stages were highlights of a successful format, highly appreciated by both the fans and the riders, not to mention the many brands that have showed their interest in the event by now”.
By virtue of its 227 registered journalists, photographers, TV/Radio operators and overall 101 represented media from five continents, Tour of the Alps looks forward to the next edition, with the goal of making another leap in international prestige.