Tour of the Alps and Alé Cycling's paths first crossed in 2021, launching a partnership that has seen both brands flourish. As the Euroregional stage race has expanded to over 100 broadcast territories, it mirrors Alé's growing international market presence.
This successful synergy now extends through 2027. "We're delighted to continue this collaboration," says APG CEO Alessia Piccolo. "Beyond its success, Tour of the Alps shows distinct character and innovation - values that perfectly match our company's approach."
Alé remains official jersey partner for an event whose organizational excellence has been highlighted by cycling’s highest authorities during November's presentation in Trentino. The Euroregional race spanning Trentino, South Tirol, and Tirol earned praise by the likes of UCI President David Lappartient, UEC President Enrico Della Casa, Italian and Austrian federation presidents Cordiano Dagnoni and Harald Mayer, plus Tour de France's Christian Prudhomme and Giro d'Italia's Mauro Vegni, and the fellow major races’ organizers.
Part of the Zecchetto group, Verona-based A.P.G. s.r.l's Alé brand leads in premium cycling apparel, reaching over 35 Countries. The company outfits World Tour teams (Bahrain, Groupama-FDJ, Fenix-Deceuninck), national federations (France, Slovenia, Great Britain, Denmark), in additional to being official partner of the European Cycling Union (UEC).
Leveraging on the quality of its Made in Italy products, Alé offers plenty of high-performing ranges, including the Klimatik collection (hi-tech rainwear), PR-R 2.0 and PR-S 2.0 (customized for pro cyclists' needs), and R-EV1, a line of cutting-edge technical garments.
