Bazr to reward the Breakaway King at #TotA 2025

Cycling has always celebrated not only those who cross the finish line in first position, but also those who light up the race - those who dare to attack when no one else will. This year, the Tour of the Alps will once again honour these brave riders with a special jersey dedicated to the breakaway specialists and the most combative riders in the peloton.
As the 48th edition of the race (21-25 April) approaches, this special award has been given a new lease of life thanks to the sponsorship of Bazr, an innovative app that blending online shopping with influencer marketing, allowing users to discover and purchase products during live streams hosted by content creators.

The new Bazr ‘Breakaway King’ jersey, like all the official leader jerseys of the Tour of the Alps, is designed and crafted by Alé Cycling. It features an elegant black base with white and yellow accents that reflect Bazr’s brand colors.
The most combative rider of the Tour of the Alps—the one who covers the most kilometers in breakaways during the euro-regional stage race—will be recognized on the podium each day at the stage finish.
In 2024, the special classification was won by Simon Pellaud. The Swiss rider came close to victory on stage 2, which ended in Stans and was ultimately claimed by another breakaway specialist, Italian Alessandro De Marchi. Riding for Team Jayco-AlUla, De Marchi is one of the early favorites to claim the Bazr ‘Breakaway King’ jersey this year.
"We are proud to partner with the Tour of the Alps, a race that embodies challenge, beauty and a deep connection to the euro-region," said Bazr founder Simone Giacomini. "This special jersey is a tangible symbol of our shared vision: to celebrate energy, identity and excellence. Together, we're riding towards a future shaped by authentic stories and fresh perspectives".

"It is a pleasure to welcome an innovative platform like Bazr as a premium partner of the Tour of the Alps and as a sponsor of the breakaway king jersey - a recognition deeply rooted in the heritage of our sport," added Tour of the Alps General Manager Maurizio Evangelista. "This partnership is also a clear sign of how our growing collaboration with Infront is generating synergies and opportunities for our event—reaching far beyond the cycling world."

"The deal with Bazr shows how the Tour of the Alps has become a platform capable of attracting cutting-edge brands that connect with a young, dynamic and digital-savvy audience," concluded Stefano Deantoni, Marketing Director at Infront Italy. "This special jersey goes beyond sport - it's a way to reward courage, creativity and risk-taking, values we fully embrace at Infront. We're delighted to support the Tour of the Alps in its journey in blending tradition with innovation, making it an increasingly appealing platform for forward-thinking brands".