Caffè Bocca della Verità gives an energy boost to the Tour of the Alps

When the 48th Tour of the Alps sets off from San Lorenzo Dorsino, in Trentino, with the eve’s activities on Sunday, April 20, and stage 1 starting Monday, April 21, a new official partner will make its debut at the Euro-regional race (April 21–25), bringing unmistakable flavours and aromas to every moment of the event.

Caffè Italiano Bocca della Verità® joins the Tour of the Alps as a premium sponsor. The 2025 season marks the brand’s first foray into elite cycling: in addition to its collaboration with the Tour of the Alps, Caffè Italiano Bocca della Verità® has also teamed up with the Italian Cycling Federation.

The agreement was facilitated by Infront, the Tour of the Alps’ strategic partner for marketing, commercial rights, and TV production.

A symbol of authentic espresso since 1958, Caffè Italiano Bocca della Verità® is renowned for its distinctive aromas and flavours—born of a strictly natural production process, free from additives and featuring slow, artisanal roasting. A coffee crafted to enhance every moment of the Tour of the Alps: spectators can enjoy a unique tasting experience at the Caffè Italiano Bocca della Verità® stand, with a curated selection of blends designed to recharge both body and mind. These blends will also be featured in the event’s hospitality areas and media room.

But the partnership between the Tour of the Alps and Caffè Italiano Bocca della Verità® goes beyond taste. The two share fundamental values such as environmental protection and the reduction of CO₂ emissions. The #TotA is known for its innovative and eco-conscious format, emphasizing sustainable logistics and minimizing transfers. Likewise, Caffè Italiano Bocca della Verità® is committed to ethical bean sourcing, supporting short supply chains, and using compostable and recyclable materials.

“Supporting the Tour of the Alps means taking our story beyond the coffee cup: it’s about celebrating movement, challenge, and respect for nature—and for ourselves,”said Veronika Šmejkalová of Caffè Italiano Bocca della Verità®.

“The debut of Caffè Italiano Bocca della Verità® at the Tour of the Alps adds a touch of flavour and tradition that perfectly aligns with our identity. We share a strong focus on quality and sustainability, and we’re delighted that this partnership will accompany our caravan and fans with the aroma and character of a true Italian espresso,” said GS Alto Garda President Giacomo Santini.

With over 65 years of expertise, a presence in 36 Countries, and a product line ranging from coffee beans to compatible capsules, Bocca della Verità® continues to serve as an ambassador of Italian culture worldwide. The partnership with the Tour of the Alps marks a new chapter—one that smells of coffee, passion, and many miles to travel together.