Feeling "Best in the Alps": introducing the new replica kit by Sportler
The new Alé Cycling-designed replica, inspired by the green leader's jersey of the 2025 Tour of the Alps, launched in Bozen/Bolzano and available from Monday, March 24, online and at Sportler retail stores
History suggests it, and altitude profiles reaffirm it: earning the privilege of wearing the green leader's jersey of the Tour of the Alps is no easy feat. The 48th edition, scheduled from April 21 to 25, will arguably uphold this tradition.
However, riding, exploring, and having fun on a bike is a pleasure open to everyone, especially when discovering the magnificent routes through Trentino, Südtirol/Alto Adige, and Tirol. It is precisely to these cycling enthusiasts that the Tour of the Alps and Sportler, partners for three years in this Euro-regional stage race, dedicate the new replica kit crafted by Alé Cycling.
The new Tour of the Alps by Sportler kit was unveiled on Saturday, March 22, at Sportler Bike in Bozen/Bolzano, Italy’s largest store dedicated exclusively to cycling. The launch coincided with a community ride featuring special guest Mattia Stenico, the young Trentino neo-pro rider from Team VF Group – Bardiani.
Inspired by the distinctive green jersey of the general classification leader—officially revealed alongside the other Tour of the Alps 2025 kits on Thursday, March 20, at Waaghaus/Casa della Pesa, the institutional headquarters of Euregio in Bozen/Bolzano—the new kit features the iconic green color, and branding from Tour of the Alps, Sportler, and Alé. The matching bib shorts are predominantly black with green accents, integrating seamlessly with the overall graphic design. The replica kit will be available for purchase starting Monday, March 24, at Sportler Bike stores and online at sportler.com.
The replica kit and the community ride are among the highlights of a continually strengthening collaboration between the Tour of the Alps and Sportler, driven by their shared passion for cycling, commitment to their local Alpine regions, and dedication to cycling enthusiasts. With 27 stores rooted in Alto Adige and extending across the Alpine region, Sportler is an undeniable benchmark for cycling and sport lovers.
Sportler will also have a presence along the Tour of the Alps route to engage with cycling fans, particularly in Sterzing/Vipiteno during stages two and three of this Euro-regional pro cycling event.
