Riding with tomorrow’s champions: FORST sponsors TotA's White Jersey
The renowned brewery from Südtirol/Alto Adige is a Premium Sponsor of the Euro-regional cycling event, scheduled from April 21 to 25, and its brand will shine on the white jersey awarded to the best U25 rider in the overall standings
FORST's connection with the world of sport is entering a new chapter. After joining the Tour of the Alps in 2024, the renowned brewery, founded in Algund/Lagundo, Südtirol/Alto Adige, in 1857, has risen to Premium Sponsor of the Euro-regional stage race taking place from 21 to 25 April through Tirol, Südtirol/Alto Adige and Trentino. In 2025, FORST lends its name and brand to the prestigious white jersey awarded to the best U25 rider in the overall classification.
The agreement was brokered by Infront, the Tour of the Alps' strategic partner for marketing, commercial rights, and TV production.
Always committed to values such as quality and tradition, FORST brings its passion for innovation to top-notch cycling, keeping an eye on new consumer trends. Among these is FORST 0.0%, the first non-alcoholic beer in the whole of Südtiroll/Alto Adige, which is becoming increasingly popular with people of all ages. FORST 0.0% strikes the perfect balance between refreshment and authentic taste — making it the ideal choice for those who want to enjoy without compromise.
"The Tour of the Alps is much more than a cycling competition, it is a journey through unique landscapes where sport, nature and culture intertwine. Supporting an event that highlights the bond between people and the mountains is a natural choice, in line with our brand philosophy," said Cellina von Mannstein of FORST.
The Tour of the Alps' white jersey boasts a prestigious history, considering the many young riders launched by the Euroregional stage race over the years, from its latest winner, Italian Antonio Tiberi, who repeated as best youngster at the 2024 Giro d'Italia where he finished fourth overall, to the likes of Tao Geoghegan Hart and Egan Bernal, who won a Tour of the Alps and Giro d'Italia and a Giro and a Tour de France, respectively.
"Over the years, the Tour of the Alps has shown a great attitude for revealing cycling prospects on the breakout, and this is precisely why the White Jersey has a special meaning for us", commented G.S. Alto Garda's President Giacomo Santini. - "We are happy that a company with important roots in Südtirol/Alto Adige, such as FORST, is donning the emerging talents of world cycling with its brand".
