Tour of the Alps to air live in 100 Countries worldwide
Extensive TV coverage for the Euro-regional stage race, scheduled from April 21 to 25. Thanks to the partnership with Infront, #TotA will feature two hours of live daily coverage across five continents and more than 100 Countries
From the peaks of the Euregio Tirol-Südtirol/Alto Adige-Trentino to TV screens worldwide: from April 21 to 25, the Tour of the Alps is set to become a global story—an event that crosses mountains and transcends borders.
The Euro-regional stage race will be broadcast in over 100 Countries, offering two hours of live coverage each day and bringing the captivating atmosphere of the Alps to millions of households. This is made possible by the long-standing partnership with Infront Sports & Media, which oversees media and marketing rights as well as television production.
Cycling fans across Europe and Asia can tune in via Eurosport. In Italy and Austria, coverage will be provided by Rai and ORF respectively. FloSports caters to viewers in North America, while L’Équipe TV will air the race in France. For the first time, Sports5 brings the event to audiences in Israel. Highlights will also be distributed across Europe and the Netherlands via EBU News and NOS.
Fans can follow the Tour of the Alps each day from 1:30 to 3:30 p.m., except for Stage 3 on Wednesday, April 23, which will air from 12:30 to 2:30 p.m.
“The 2025 edition of the Tour of the Alps marks a significant leap forward in both production and distribution,” said Stefano Deantoni, Marketing Director at Infront Italy. “From this year onward, Infront will directly manage the event’s entire TV production, deploying cutting-edge technologies and resources to deliver a spectacular, immersive, and seamless broadcast. Our aim is to showcase not just the race, but the full charm of the territory it traverses. Global media distribution will ensure coverage across key markets in Europe, Asia, and the Americas—further establishing the Tour of the Alps as a competitive and internationally relevant fixture in the global cycling calendar.”
“The Tour of the Alps is an international stage not only for top-tier cycling, but also for the regions it crosses,” added Giacomo Santini, President of GS Alto Garda. “Broadcasting in over 100 Countries presents an extraordinary opportunity to promote the identity, landscape, and tourism appeal of the Euregio. Sport and territory are the heart of our mission: telling their story together is our added value.”
